Our History

1911

Traders : Dealing in Aluminium Brass, Copper, Nickel, German Silver Household Items.

1913

Entered manufacturing Stainless Steel & Aluminium household Utensils.

1934

Trading in Non-Ferrous Metal & Extrusions.

1934

First exports- Continue to this day

1937

Backward integration - Aluminium Sheet rolling at Sion Metal Rolling works, Mumbai.

1948

Incorporated - gradually to become Leader in Kitchenware Industry

1963

Started Collapsible tubes, Monobloc Bottles & Containers

1964

Expanded to Ahmedabad - Aluminium conductors for Transmission & Distribition of power.

1972

Set up stainless steel rolling mill. Launched Haraldware items in Aluminium & surgicalware in stainless steel

1975

Extrusion Plant Solid pipes in Brass & Copper

1977

Backward integration for conductors. Set up Properzi plant for Aluminium wire rods. Started regular cookware

1978

Launched Value Added products under Brand name ‘Elite’ - PressureCookers.

1985

Added Non-Stick Cookware & Bakeware.

1987

Hard Anodsed cookware ‘Silkon’.

1990

Rolling Mill to manufacture from 0.2 mm Aluminium Coil.

1992

Premium Non-Stik ware ‘Black Beauty’.

1998

S. S. Sandwich bottom R&D; and Manufacturing line.

2002

Diversification into Real Estate.

2004

Induction Thermo ware R&D; and Manufacturing Line.

2005

Expansion of Cookware line.

2006

Thrust into export expansion to U.S.A. , U.K. & Russian Territory

2009

Opened a Retail store for Kitchenware and crockery in Kalbadevi, Mumbai

2011

Started construction of Elite Crest at Tardeo, Mumbai

2012

Started exporting Aluminium Wire Rods to African Countries

2013

Opened a Retail store for kitchenware and Crockery in Ahmedabad.